Fresh Couture

The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious — the juice of a luxury brand's fragrance.

Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low.

What could be more Moschino than that?

Apply perfume on the 3 pulsation points: wrist, inner elbow and neck.

Alcohol Denat. (Sd Alcohol 39-C), Fragrance, Water, Limonene, Linalool, Alpha-Isomethyl Ionone, Ethylhexyl Methoxycinamate, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Hexyl Cinnamal, Geraniol, Hydroxycitronellal, Farnesol, Cinamyl Alcohol, Benzyl Alcohol, Citral, Benzyl Benzoate CI 0730 (Violet 2), CI 42090 (Blue1), CI 19140 (YEllow 5)