MODAMODA Pro-Change Black Shampoo, 300 g

We present the innovative brand Moda Moda, which created the world's first shampoo that covers grey hair without using dyes (neither synthetic nor natural).

After 7 years of joint research and development with leading KAIST professor Haeshin Lee, they created a patented effective ingredient for darkening grey hair.

They found a solution based on the principles of natural oxidation, which can be seen in the coloring of fruits and vegetables.

Formulated with natural antioxidants, Moda Moda Pro-Change black shampoo contains natural ingredients that react with oxygen and sunlight to gradually darken grey hair to a deep brown. It noticeably darkens hair within 2-4 weeks of use without artificial coloring, and the speed of color change may vary from person to person due to different hair textures.

In other words, it uses the same principle as the natural darkening phenomenon known as oxidation in fruit; grey hair gradually darkens to a natural deep brown. In addition to the natural darkening effect provided by ingredients of plant origin, MODA MODA also contains ingredients that keep the scalp healthy and reduce hair loss.