Selfie: The Unit of the Unit

How we became so self-obsessed and what price we are paying

In this interesting psychological and social story, Storr answers questions: Where does the idea of the "perfect self" come from? Why is this idea so influential for us? Is there a way to break its spell? To do this, he relies on scientific literature and interviews experts on the subject of human personality. He skillfully summarizes the positions and beliefs of "Western thought", from Aristotle, Calvin, Freud, Sartre, Rand and Jobs.

Selfie: The Unit of the Unit is an analysis of the "modern self", very helpful for everyone who is fixated on themselves. It is a story of the self from the earliest times (when we tried to raise our status within the tribe) to our present self (hungry for technological novelties).

One thing is certain: the problems we reflect in our personality are not related to the development of technology. They are related to the civilization we have built, a culture that for many decades has encouraged high levels of perfectionism in us. The problems are caused by US ourselves.

Will Storr is a well-known journalist and novelist. His writings have been published in many media outlets, including: Guardian Weekend, The Times, The Observer, GQ, Marie Claire and the Sydney Morning Herald. Storr won the National Press Club award for his excellent and precise writing. In 2012 he received the One World Press and Amnesty International award. In 2013, the series An Unspeakable Act, produced by him and regularly broadcast on BBC Radio, won the AIB award.